Achievement.

Professionalism.

Excellence.

Xtraordinary.

Focused on telling the real stories of East Coast business entrepreneurs.

What is APEX All About?

APEX is about celebrating the ups and downs of businesses throughout Atlantic Canada — telling their stories, highlighting their successes, and recognizing the challenges they’ve overcome.

This contemporary publication supports diversity and culture, and is a brand where ethics is key. Political views will not be permitted. Content is produced by journalists and articles are not paid for.

Celebrating Atlantic Canada

At APEX, we are dedicated to celebrating the dynamic business landscape across Atlantic Canada. We focus on sharing authentic stories from companies making significant strides in each of the four Atlantic provinces, offering readers real insights directly from those who have experienced it.

We regularly highlight an “up-and-coming” business under three years old and feature an Atlantic-based nonprofit, dedicating space to amplify their impact and contributions.

Fostering Our Community

APEX strives to create an annual awards program focused on “the best of” our East Coast small business community. Also, a percentage of all ad revenue will support bursaries for students. APEX will offer coaching resources for business owners as part of a yearly peer event, and will set up a website for accessible resources for businesses.

APEX celebrates the journey of entrepreneurs, inspires optimism, and creates value through real storytelling.

Core Values

APEX follows these core values:

  • People First: Always leave each situation in a better place than found
  • Community: Bring everyone forward
  • Empathy: Listen to understand
  • Humility: Always be humble