Meet the Team
The APEX team is passionate about celebrating the entrepreneurial journeys of Atlantic Canadian businesses, highlighting their innovation, resilience, and impact on the region’s growth.
Lawrence Conrad
Lawrence has been a passionate local business leader for over 25 years, and a member of Canada’s Primary Military Reserves for the past 32. His dedication to the growth and success of the local economy — as well as the safety and security of fellow Canadians — is only surpassed by his role as a husband and father of four young children, budding entrepreneurs themselves.
John Copp
John is a seasoned marketing and communications professional with over 30 years of experience supporting B2B organizations across diverse sectors. Throughout his career, he has built enduring relationships with business owners and nonprofit leaders, many of whom he’s proud to know both personally and professionally.
As a longtime entrepreneur himself, John has always approached his work with a sense of shared purpose—celebrating client successes as his own, and navigating challenges side by side. He believes that strong communities are built through meaningful business relationships, and that every interaction should extend beyond the transactional to foster trust, collaboration, and long-term value.
John is driven by ambitious goals and a passion for staying engaged, continuously evolving his approach to meet the changing needs of clients and communities alike.